First came the sponsorship of the american brand to the concerts of the singer, then the partnership for a collection. Hush Puppies invited Rita Redshoes to be the co-author of four different lines of shoes: Red Red Red, Mercury, Piano and Rainbow.
For the Red Red Red line, the singer was inspired by the red shoes of the Wizard of Oz (1), the Mercury line is inspired by this God of travel, represented in a pair of winged shoes (2) and the two other lines are very self-explanatory: the keybord of a piano (3) and the rainbow (4).
The brand pretends to reach a new public in Portugal and Rita (who wears more than red shoes) loves shoes.
I like the collection and especially, I like Rita’s songs.