Be Conscious – H&M And

H&M and Natasha Poly gathered for a heavenly ad campaign and here’s the result.

The ad is supposed to capture the eco-friendly side of the “H&M conscious collection“, a collection made with green and sustainable materials like organic cotton.

H&M’s in-house designers have been inspired by different shades of white, one of this spring’s most important colors. A minimalist, tailored look is combined with romantic lace, broderie anglaise, frills and draping.

Of course white and minimalist are the best two words to describe this collection, made of little lace details and cuts. I am so spending lots of money at H&M this spring.

Here are the pieces:

And my favs:


P.S: Am I the only one who thinks there are certain pieces which are very similar to the ones from the Garden Collection?


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