Do you already know what a “pop-up store” means? Wikipedia defines it as ” a venue that is temporary — the space could be a sample sale one day, and host a private cocktail party the next evening. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later.”
The same explanation applies to the online world and when it comes to farfetch.com and AVH it will be a partnership that will last for a full month (starting tonight at midnight). You will be able to find pieces from the AVHASH BY collection.
(Pictures from the SS’11 below)
I’m very excited to see where this collaboration is coming, since it seems like a very interesting thing to explore. For those who don’t know yet, farfetch.com is a website, where you can find great boutiques that sell goods that go from luxury brands like Givenchy or Marc Jacobs, to lab (“experimental or new designers”) and cult (“diffusion lines, premium denim brands and unique labels”). You can find the link for the website above.